It seems that Wieden and Kennedy understand the key principle of the business. They start with an idea and they get the momentum from there. They find something special, set the guidelines and launch from there. With products such as Old Spice’s “smell like a man,” they went off like never before and got results like never before. They focused on an idea but met it with a strategy which had them full circle and at an advantage their competitors were shocked and awed by. (Click here to see the whole story.)

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About the Author bmartindale

A lover of adventure. My goal is to treat life like one big adventure, taking in all the lessons along the way.

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