This article really did a great job of covering the aspects of what peaks locals to engage in news. With an abundance of news from all over the world and constant bombardment of not only news but all types of media, I think people like to feel connected to something. The nine areas that the article looks at really seem to be on point to me. Local news creates a sense of involvement for viewers. Whether it be a story that has them outraged and concerned for their loved ones or a feel good story that gives them a chance to help someone in their community, they all seem to tie together. People like to have a sense of belonging and community. It seems to create a sense of nostalgia. Especially now, with all of the social media outlets, people are able to “like” or “share” stories and see others who are doing the same. It creates a bond in a way. Most media outlets, such as local news stations, are not independently and locally owned. They are typically part of a chain. with those type of news stations, it is more efficient and cost effective to run a story that can be played in many areas. Tulsa only has one locally owned station which is News on 6 and its sister station News 9. They run more local news coverage and send out more personell on local news coverage than the local competitors. Because of that, more people seem to be involved with watching their broadcasts, “sharing” their stories online and so forth. Their viewers are getting a more personalized news experience and in a world where little is personalized anymore, I think it makes viewers feel a connection.
I think the idea to “meat” the myths face first was a great idea. When there is a lack of information and a secrecy pertaining to an organization, especially one as public as MCdonald’s, there will always be questions and rumors. I think that the McDonalds-Canada went with a great idea. It was a vital PR move for them. They are establishing two-way communication during a time, in which social media has made that key. By giving answers as well as play-by-plays they are able to dispell the myths and give consumers a direct look into the organization. Setting up an instantaneous response team for the smaller questions allows that immediate two-way communication they are wanting and then having the quality assurance team answer the larger questions helps to alleviate issues of uncertainty from the base level. I think it was a great idea for them to do this. Many companies do not want cameras in their organization or do they want to be under fire of questions from thousands of people; however, by doing so they are putting many at ease and possibly holding onto or regaining many customers.
It is fairly amusing to see an actual graph with the break up times pertaining to Facebook. In a world that is consumed with social media, we now seem to put all of our information out there for everyone to see, which includes relationship status. It wasn’t surprising to see two peak times being before spring break and two weeks before holiday breaks. I’m making an assumption that the majority of those portrayed on the graphs are college students. With that being said, spring break is a time when college students cram into a car, head to the beach and succumb to a week of drunken decisions. It is one big party. Occassionally, you will see couples going together on spring break, but with those situations, many times the drunken fest leads to fights and potentially break ups while there. Many people would rather skip the fighting and drama and just fly solo. So they kick that significant other to the curb, giving them the opportunity to make whatever drunken decisions they like, without the repercussions.
Holidays are another interesting time because people of all ages are under stress. Whether it be financial stress or trying to deal with their crazy family. More often than not, it is easier to drop any excess baggage before it all begins, leaving one less thing to stress over.
I would have thought that summer break ups would have been a little higher, but then again, everyone loves a good summer romance. So that isn’t all too shocking.
Overall, I think that it is interesting that someone actually graphed this information. In an information age, why not have this information at our fingertips. Maybe this will get people thinking somewhat before they start posting every bit of personal info on Facebook.
I think that Ira Glass gives great information on story telling. He hits the nail on the head with the fact that no matter what, you need to always remember the most basic principles. You need to have a sequence of events. Journalism specifically, is supposed to be objective. You are supposed to tell the entirety of the story. You have to make sure to give a sequence of events that is basic and that the readers or viewers are able to follow. Many times, the story is boring. You want to make sure to have bait, or something to grab the attention of the audience, so that they want to take the time to read or listen to your story. You also want to try to have an interesting moment of reflection or pull out the important aspect of the story so that the audience is reflective and realizing why they are engaging in the material.
There is another aspect of story telling and that comes into play with creative work. If you are an organization who is not focused on just objective journalism and are able to get more creative, you have to find interesting stories to grab an audiences attention. There is a plethora of information, stories, media, etc that it overwhelms the masses. People are constantly surrounded by so much media that it typically takes something unique to grab their attention. You want to be bold and get to the meat of a story. People want to know the juicy tidbits rather than the mundane details. In order to have something unique or compelling, you have to constantly be seeking information and stories. There is not going to be a constant abundance of jaw dropping material; however, if you are relentless in searching for the good stuff, it makes the bad stuff or the failures sting a little less once you find something really great.
When you are first beginning, whether it be print material or film, it is not going to be as good as it can be. The important thing to realize is that you are recognizing it is not living up to your ambition or potential ability. As long as you keep working and choose to immerse yourself in your work, it will get better. Everything takes practice. The more you practice, the greater your ability will become and the more fine tuned you will become.
The errors that are most frequently made in video or radio production, are quite simple. When people first start out, they try to take on this distinct voice that they feel they are supposed to take on. Personally, while I was completing my internship with News on 6, I always noticed the way the reporters voices changed when they went from interviewing or talking off camera, to on. It seemed so fake to me. I remember thinking it would be better to hear the real them , especially since I had gotten to know them.
The other error is that they have a habit of not adding personality to the story and making it completely one sided. It is important to add another take or your own take of things. One of the best parts of journalism, film making, etc is that you are showing the public the story through your eyes. You want them to see it the way you are seeing it. It may be a different aspect for them and could open up their eyes to an entirely new view.